The Hardware Renaissance
Paul Graham’s essay The Hardware Renaissance argues that hardware startups are experiencing a resurgence.
Empirical Evidence
In Y Combinator’s batch from October 2012, 7 out of 84 companies focused on hardware, and “on the whole they’ve done better than the companies that weren’t.”
Investor Bias is Outdated
“Investors’ opinions are a trailing indicator. The best founders are better at seeing the future than the best investors.”
Technology Enablers
- Crowdfunding success (Kickstarter)
- Tablet proliferation enabling new applications
- Improved electric motors and wireless connectivity
- Accessible prototyping tools (Arduinos, 3D printers)
- Online retail reducing distribution barriers
Historical Context
Software’s advantage “only dates from about 1990” and “may not be permanent.” Physical products possess inherent appeal: “Hackers love to build hardware, and customers love to buy it.”
My Takeaway
Don’t fear investor skepticism about hardware. The best founders see the future before investors do.
Are you building hardware? I’d love to hear at persdre@gmail.com.